Lightsystems was founded in 1998 to bring internet technologies to businesses and advertisers.

We empower businesses and advertisers with relevant, targeted full motion media to create new levels of engagement with audiences.

Russell Shannon, Creative Director

Creative Director:
Russell Shannon

I began producing television in Santa Barbara in the mid 1990's, when Netscape was revolutionizing the web. I started Lightsystems in 1998 to help businesses get a foothold in this new communication space.

My understanding of digital imaging and the user experience supports a comprehensive approach to media production, where traditional, social and web media achieve synergy to energize the message.

Experience in fine art and entertainment allows me to transform demographics into real characters embedded in brand contexts that focus the message for the user.

Russell Shannon 1996

1996 Santa Barbara, Television Narrative

2011 Los Angeles RAID Gallery, Documentary